INCREASING THE PENETRATION OF DIGITAL CAMERAS

Tuesday, December 20, 2005

More and more people are buying digital cameras today. But the primary problem with digicams is that the complete activity after taking the picture is centered around a computer. This would discourage a large section of people who do not own a computer or are computer illiterate from going for a digital camera. Manufacturers seem have found a way out of this to push digicam to this segment of the market - bundle a printer with digicam which can be operated without a computer. The simple and novel solution, primarily aimed at lower end of the market seems to be working well. A report at twice.com says bundle offering has seen a good growth - from 3.1 percent of all digital cameras sold in October 2004 to 5.9 in October 2005. Of course, the bundling will be useful for only those people who would be interested in casual photography and would want to take small 4x6 prints. Nevertheless, it is a good way to increase penetration of digital photography.