Image: Bird - Tickell's Blue Flycatcher

Exif: Canon EOS 350D, 100-400L at 400mm, f/5.6, 1/100sec, ISO 400
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Digital cameras were still evolving only a few years back. Now we are in a position to say that the megapixels are sufficient, and image quality matches or rivals that of film. So what is the next stop for consumer, point and shoot digital cameras? Forget technical and quality improvements, just package it, brand it and sell it; just do something to ensure that it doesn't look like a 'commodity'. That's exactly what Kodak seems to be doing.







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